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Marketing Concept

How to advertise your business, products or services?

The first step is to develop a Marketing Concept upon which you will be able to construct an advertising campaign.

The Marketing Concept is best defined as the "state of mind" in a firm that results in all plans, policies, procedures, and all other business actions.

A firm's Marketing Concept is best explained as a philosophy of management. A philosophy that affects every marketing decision, including those that pertain to advertising.