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CompuCanada Fundraising Program The success of a
fundraiser is in direct proportion to the quality of the product being sold to
raise those needed funds. With this in mind, CompuCanada provides you with our
fundraising resources to assist you raise funds for your
organization.
Whether
its a classroom trip, team uniforms or playground equipment, CompuCanada
Fundraising Program is a profitable, easy and fun way to raise the money you
need for projects, activities or any other worthy cause. CompuCanada
Fundraising Program is designed to help schools and non-profit organizations
reach their fundraising goals.
Developing an Effective Fundraising
Plan
Youve
heard the old adage before: If you fail to plan, You plan to fail. Too many
voluntary organizations, jump from one fundraiser to the next, without a
clearly developed, carefully planned fundraising program. Effective fundraising
involves much more than a series of isolated special events, which lack
direction and cohesion.
Before you undertake any fundraising efforts,
you need to create a well-thought-out fundraising plan. This document
highlights all the programs intended to generate revenue for your
organization.
Planning helps give your fundraising efforts direction,
creates a clear process to follow and clarifies resources and costs. It enables
you to map out your community or voluntary organizations' fundraising program
for the next year in a way that incorporates research, action and evaluation.
It serves as a resource and guide for board, staff and volunteers. And it
helps you tie your fundraising programs to your voluntary organization aims and
objectives.
When should you start planning? Start planning
as early as possible - perhaps four to six months prior to the end of your
group or organization fiscal year. Remember, you'll need enough "lead time"
to get the necessary commitment and input from others and to conduct the
appropriate research in the early stage of planning. You'll also need to
allow enough time for the management committee to review, question, dismiss and
approve your fundraising plan.
Whom should you involve in your
planning efforts? Invite key people to provide input into developing
your fundraising plan. Depending on your group or organization, you might
want to include a mix of key people in the Planning process, including
management committee members, staff, committee members, fundraising volunteers,
service recipients, client, and donors. Tip: People are more likely to
support your fundraising plan if they feel a sense of ownership in it. Instill
this sense of ownership by seeking their input through all four stages of your
fundraising plan. Make others a part of your plan by asking their opinions,
insights and feedback. Let them know you truly value their role in developing
the plan.
Stage One: Research
To help you
create an effective fundraising plan, you first need to conduct research to
look inside and outside your voluntary organization. Research gives you the
perspective and insights you need to forge ahead in creating a custom-tailored
fundraising plan. Use the following questions to help you jump-start your
research. What local fundraising trends can you spot in your community?
What's working and not working for other community or voluntary groups or
organizations?
What is your
fundraising history? Describe the types of programs, duration, amounts
raised, resources used, time of year conducted, etc. What are your
community or voluntary group or organizations fundraising strengths and
weaknesses? How can you make the most of technology in your
fundraising program (i.e., computers, Internet, fax, telephone, etc.)?
Who are your potential donors and what are their interests? What
return can you expect on the time you invest? Do you have fundraising
commitment from both staff and volunteers? How do your fundraising goals
tie into your community or voluntary groups or organizations long-range
plan? What are the latest fundraising techniques, and how can you
effectively incorporate them into your fundraising program? What currently
limits your fundraising effort?
Stage Two: Plan
After you've got
a clear picture of where you stand in terms of resources, needs constraints and
capabilities, you can now begin to create your fundraising plan. At a minimum,
your plan should include the following components:
Goals. Why do you want to raise the money? What do you
want the funds to accomplish in your voluntary organization? You must identify,
the need(s) of your fundraising plan hopes to satisfy. And, to ensure support,
you must tie your fundraising goals to your groups aims and objectives. If not,
youll waste time and resources - and damage your credibility. To pave the
way for fundraising success, you must keep your fundraising goals consistent
with your organizations aims and objectives.
Objectives. What type of funding will you seek? What
amounts? From whom will you solicit these funds? What type of programs will you
conduct? How many fundraising programs will you conduct in the next 12 months?
You must make your fundraising objectives as specific and measurable as
possible. (For example, determine the cost effectiveness of a program by
estimating the ratio between the money spent and the funds received.) This
will make the evaluation stage easier. You should also select a "point person"
to take charge of each fundraising program. This helps co- ordinate the
fundraising team's efforts, and it holds someone accountable for each program.
Strategies. Specifically, how will you accomplish your
fundraising objectives? What resources do you need to accomplish these
objectives (i.e. funds, person power, supplies, space, transportation, etc.)?
Who will be responsible for each strategy? This "meaty" section of your
fundraising plan includes all the nitty-gritty details that specifically
explains what needs to be done and who will do it.
Timeline. How long will each fundraising program last?
When will you conduct each element of your various fundraising programs? How
long will it take to complete each strategy? Include deadlines for all the key
elements of each fundraising objective and strategy. Regular monitoring of your
deadlines will give you a quick update to see if you're on schedule.
Stage Three: Conduct
Now that you've
outlined the 'who-what-when-where-why of your fundraising plan, its time
to put it to the test. Mobilize your fundraising team and arm them with the
training, resources and support they need to conduct the plan. Make sure
your team is well prepared before they embark on any fundraising effort.
Conducting the plan involves implementing strategies, delegating tasks,
allocating resources, motivating fundraising team members and following up as
needed. Important You need to periodically check the progress of
your fundraising plan and individual programs to ensure your efforts are on
target. Situations might change, dictating that your fundraising plan might
need to change, too. Remember, your fundraising plan serves as a guideline, but
its contents are not etched in stone. Keep your plan flexible to adapt to
change.
Stage Four: Evaluate
To wrap up your
fundraising plan, you need to incorporate evaluation as the final stage. You
need both periodic and year-end evaluations. How did you do this year? What
worked? What didn't? What would you do again next year? What would you change,
add or delete from next year's plan? What strengths did you capitalize on? What
weaknesses could you improve upon?
Provide a detailed explanation of
when and how you plan to monitor and evaluate your fundraising efforts. Check
to see if you achieved your objectives. As stated earlier, the more specific
you make your objectives, the easier it will be to evaluate them. (For example,
did you raise a specific amount from your special event? Did you achieve a
certain percentage response from your direct mail campaign? Did you reach the
target market you intended to? Did you reap any non-financial benefits from a
program, such as public relations or goodwill?)
With careful planning
and attention to detail, your community or voluntary group or organization
stands a much greater chance of success in your fundraising efforts.
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